Why eggs are smexy

So, today we were baffled by language. I mean we use it every day, but what is language, how can you define it. Is it just words we assign to things? In which case would a rose by any other name smell so sweet? Was it developed as a survival skill; the ability to communicate in the caveman era through primitive language must have saved a fair few people from vicious animals. But, more importantly, what does language mean for us now.

Now here’s your task: think of something you know solely through emotion. Probably something like you love your mother, right? Think of something you know solely through language, my example was the only way I know how to spell b-e-a-utifull (courtesy of Bruce almighty) yours is probably something a little saner. Think of something you know through reason, probably an equation in maths or something.

Now the hard bit, think of something you know without using language to describe it. The only example I have ever been able to think of is you can move parts of your body without having to describe how you contract muscles in your head. If you think of a better one, please contact me with your superior mind powers.

We’ve now come to the conclusion that everything we know has to be put into language before it is useable. However its been suggested that language does not improve memory, there’s a small community somewhere in the far north that only have one word for red and orange, yet they can still distinguish between to two perfectly. Now if someone, like Freud, knows enough about how the average human mind works, to what point could they influence and control what we know, or our emotions about things. 

A while back an advertising company was set up that used Freud’s theories on the mind to create awesomely successful ad campaigns.  The one that I find most obscure is cake mix, why does cake mix need adverts, I hear you ask? Back in the 1950’s it wasn’t popular…. Until the company went to the Freudian advertisers who made a few simple changes and created an overnight success.

All they changed was adding egg instead of water. Now with Freud pretty much everything comes down to sex, you fancy that guy? It’s because you’re jealous of your mother.  Eggs have the connotation of fertility, which back in the days of sexism was subconsciously important to many women, adding the egg instead of water just makes cake baking that little bit more interesting now huh? 


Ellen xx